In spite of the relentless gloom and doom about the future of private practice, there's solid evidence that therapists can be successful if they're willing to learn a few basic business principles and avoid some ordinary pitfalls. In this workshop, we'll describe the most common mistakes private practitioners make, give you practical, effective ways to develop a business mindset without compromising your clinical or ethical orientation, and share the eight key principles for private practice success. You'll leave with a good understanding of the impediments to your own success and a list of specific, concrete actions you can begin implementing immediately to improve your practice. You'll also learn how to use the Internet most effectively to increase your referrals. Note: This workshop doesn't qualify for continuing education for psychologists.