502 What do the advertisers of Coca-Cola, Marlboro cigarettes and McDonald's know about memory that therapists don't? How to grab people's immediate, focused attention, stimulate their memories, and change their behaviors, even long after a message has been delivered. This workshop will demonstrate dynamic and enjoyable methods therapists can use to make an equally vivid impact on clients, enhancing their ability to retain insights between sessions and to put their insights to active use in their daily lives. Participants will learn the basic principles of memory retention and concrete techniques for incorporating these principles in therapy. They'll also learn ways to create "memory anchors," which help clients stay on track between sessions.