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From One, Many: Creating Multiple Streams of Income

Session #: 710-522
Presenter(s): Casey Truffo
Session Length: 2 hr. 00 min.
Event: 2010 Psychotherapy Networker Symposium
Date: March 25-28, 2010

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In these tough economic times, many therapists are obsessively asking themselves, "How can I get more clients to fill more hours?" when the real question should be, "How do I do meaningful clinical work and sustain a good income, regardless of the economy?" In other words, how can you use your hard-won skills to do rewarding therapeutic work that transcends the traditional "one-hour, one-client" model, remains fun, and generates a steady income? In this workshop, you'll learn how to build multiple streams of income by taking advantage of web technologies to create a virtual "shopping center" of clinically-based information products--audio recordings, e-books on the web, e-courses, teleseminars, CDs, and DVDs--in ascending order of depth and cost. You'll learn eight easy steps to help you create such a multiple-stream therapy business, including how to identify a niche for yourself, develop the kind of materials people want and need, and keep them coming back for more.

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