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Personal & Professional Development


Part I: Recession-Proofing Your Practice

Session #: 719-619A
Presenter(s): Lynn Grodzki, LCSW
Session Length: 2 hr. 00 min.
Event: 2009 Networker Annual Symposium
Date: March 26-29, 2009

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As you know too well, times are hard out there on Wall Street and Main Street. How do you protect your private practice from declining or going under in a tough economic market? How do you remain alert to opportunities and keep your practice profitable in a recession? In this workshop, we'll talk about workable, hands-on tips and strategies for maintaining and even improving your bottom line. You'll learn why it makes sense financially to focus on niche practices and which niches therapists rely on to attract clients in today's competitive market. We'll explore different ways to network, including in your own community, now that people are less inclined to travel longer distances, and discuss innovative approaches to Internet advertising. Finally, we'll share tips for staying calm and keeping our heads when everyone else seems to be losing theirs.



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